Black Friday Deal Introduction
We are actively tracking all top-tier AI video generators for the Luma AI Black Friday 2025 deal. Luma’s “Dream Machine” has become a major competitor in the AI video space, known for its high-quality, cinematic output and powerful “Ray3” model.
As expert deal analysts, we must provide the most accurate, current information for the 2025 sales event:
As of early November 2025, no Luma AI Black Friday or Cyber Monday deal has been announced.
Furthermore, based on our in-depth research of their promotions from 2024 and 2023, Luma Labs does not have a history of offering special, limited-time discounts for the Black Friday period.
The only discount historically available is their standard, evergreen offer of saving 20% on all paid plans by subscribing annually instead of monthly. While this is a good deal, it is not a specific Black Friday promotion and is available year-round.
We will continue to monitor the official Luma AI website and will update this article instantly if a surprise 2025 deal is announced. Below is an in-depth review of Luma AI’s “Dream Machine,” its features, and its standard pricing.
TL;DR Summary: Deal Status
- 2025 Deal Status: No deal announced.
- Historical Deals (2024, 2023): Luma AI has no history of offering Black Friday-specific discounts.
- Best Available Discount: The standard 20% savings when you subscribe to any Annual Plan (Lite, Plus, or Unlimited).
What is Luma AI? (In-Depth Review)
Luma AI is a generative AI company focused on 3D and video. Its flagship product is “Dream Machine,” a powerful AI video generator that competes directly with other top-tier models. It is designed to create realistic, dynamic, and physically coherent video clips from text prompts and source images.
Dream Machine is powered by Luma’s advanced “Ray3” model, which is celebrated for its ability to understand physics, maintain character consistency, and produce video with cinematic camera motion.
Core Features
- High-Fidelity Video: Generates high-quality video (up to 4K with up-res) from simple text prompts.
- Image-to-Video: Animates static images, bringing characters or scenes to life with realistic motion.
- Advanced AI Model (Ray3): Provides state-of-the-art physics, character consistency, and shot coherence.
- Fast Generation: Paid plans offer high-priority processing to generate clips quickly.
- Commercial Use: The “Plus” plan and higher tiers remove watermarks and grant a full commercial license, making it viable for professional projects.
- Video Upscaling & Extension: Paid plans allow users to upscale their creations to 4K and extend their video clips.
Plans & Pricing (Standard Year-Round)
Luma AI uses a standard freemium subscription model. While a special Black Friday discount isn’t available, here is the standard pricing structure.
| Plan | Regular Monthly Price | Regular Annual Price (20% Off) | Best For |
| Free | $0 | $0 | Casual Users & Testing |
| Lite | $9.99 / month | $7.99 / month (Billed as $95.88 / year) | Hobbyists & Personal Projects |
| Plus | $29.99 / month | $23.99 / month (Billed as $287.88 / year) | (Recommended) Content Creators & Marketers |
| Unlimited | $94.99 / month | $75.99 / month (Billed as $911.88 / year) | Power Users & Studios |
- Free Plan: This is a great way to test the platform. It provides a base of 500 credits per month to experiment with, but generations are watermarked and cannot be used commercially.
- Lite Plan: This plan offers more credits (3,200/month) and high-priority processing, but it is still for non-commercial use only and includes a watermark.
- Plus Plan (Recommended): This is the minimum plan for any professional or commercial use. At $23.99/month (billed annually), it removes the watermark, grants a commercial license, and provides a large pool of 10,000 monthly credits.
- Unlimited Plan: This plan offers 10,000 “fast” credits plus “Unlimited Relaxed Mode,” making it ideal for high-volume studios that are constantly generating new concepts.
The best value is the Annual Plus Plan, which saves you 20% ($72 per year) compared to paying month-to-month. This offer is available 365 days a year.
Pros & Cons
| Pros | Cons |
| ✅ State-of-the-art video quality with excellent physics | ❌ No history of Black Friday deals |
| ✅ Good character and scene consistency | ❌ No commercial use or watermark removal on the Free or Lite plans |
| ✅ Generous free tier (500 credits/mo) for testing | ❌ All subscription plans are non-refundable per the terms of service |
| ✅ 20% annual discount is a solid, permanent saving | ❌ The credit system can be expensive; a 5-sec 720p video can cost 320 credits |
| ✅ “Unlimited Relaxed Mode” on the top plan | ❌ Still an emerging tech; can have AI “quirks” and artifacts |
FAQs
Is the Luma AI Black Friday 2025 deal active?
No. As of early November 2025, no official Black Friday deal has been announced by Luma Labs.
Did Luma AI have a Black Friday deal in 2024?
Based on our research, Luma AI did not offer any specific Black Friday or Cyber Monday promotions in previous years.
What is the best discount I can get for Luma AI?
The best and only discount available is the 20% savings on all paid plans when you pay annually. For example, the Plus plan drops from $29.99/month to an equivalent of $23.99/month.
What is a “credit” in Luma AI?
Credits are used to generate videos, and different actions have different costs. A basic 5-second “Draft” video might cost 60 credits, while a 5-second 720p video can cost 320 credits. The paid plans give you a large monthly credit allowance.
Is Luma AI Pro worth it without a discount?
For any professional creator, marketer, or AI artist who needs to produce high-quality video content, the “Plus” plan is essential due to its commercial license and watermark removal. At $23.99/month (paid annually), its value depends entirely on your project needs, but it is competitively priced with other top-tier video models.
Conclusion
While we are not expecting a Luma AI Black Friday 2025 deal, the platform itself remains one of the most powerful and exciting AI video generators on the market. A special promotion does not appear to be part of Luma’s current marketing strategy.
We recommend signing up for the free Luma AI plan to test the platform’s capabilities. If you need to use your creations commercially, the best deal available is to upgrade to the Annual Plus plan to get a permanent 20% discount.