So, today I am going to do an Ethos review. This is a tool on AppSumo. And to be honest, it is a very, uh, a very focused tool. It is for “brand asset management.” What does that mean? Basically, it is a single, beautiful website page, a “showroom,” where you put all your brand assets. You know, all your logos, your color codes, your fonts, all these things. It is one place for everything.
How is it useful?
Now, this is very, very useful. The reason is, most companies, they are very messy. The marketing team has one logo, the sales team has an old one. It looks unprofessional. Ethos fixes this. You just create one brand guide page, and you share one single link. So your team, or your clients, they always get the right assets. It is your, you know, your single source of truth for your brand. It makes sure you are always consistent. Simple as that.
Features
Now let us look at the features. I was, to be honest, very impressed by a few things.
- Instant Showroom: This is the main AI feature. You just give it your website URL, and the AI will try to scan it and automatically create your brand kit. It pulls your colors and logos. It is a very fast start.
- Beautiful Interface: The UI is, I mean, it is gorgeous. It is very clean and simple. It is not confusing. It just looks professional, which is what you want for a brand guide.
- Easy Asset Management: It is very easy to upload all your logo versions (PNG, SVG), your fonts. My favorite part is, you can just click to copy the hex codes for your colors. This is a small thing, but it saves so much time.
- Sharing: You can share your brand guide with a public link, or you can, you know, lock it with a password for private clients.
Conclusion
So, the final question. Is Ethos worth it? I would say, for the Ethos lifetime deal, yes. It is a very good tool for what it is. You must understand, this is not a full DAM. You cannot, you know, upload your big video files or audio files. It is not for that. Some users also say the AI is a bit basic. But, if you are a freelancer, or an agency, and you just need a beautiful, simple, and professional way to share brand style guides with your clients… this is a fantastic tool. It is, to be honest, a no-brainer for the price.
