Luma AI Affiliate Program

Why credit top-ups matter on Luma's 22%

Luma sells AI video generation on subscription, and heavy users buy extra credits when a plan runs out. Most programs pay only on the subscription line. Luma's PartnerStack offer is explicit that the 22% applies to "every sale for the customer's first year, including credit top-ups".

For an AI video tool that is the part worth having. A creator who renders a lot will spend beyond the plan price, and each of those purchases inside the first year carries your 22%.

One clause to clear up before you rely on it: the partner agreement also says a partner "may not be entitled to receive Commission on any additional purchases" by the same customer. The offer text and the agreement pull in different directions, so ask Luma in writing how top-ups are tracked for your account.

Luma's 45 day payment lag and six month forfeiture rule

Payment is slower than PartnerStack's usual monthly cycle suggests. The agreement says payments are made within 45 days after the end of the calendar month in which Luma actually collects the money. A sale made early in a month can take well over two months to reach you.

The rule to act on at once is forfeiture. To be paid you must accept the agreement, finish your account setup, add a valid payment method and complete the required tax documents. If any of these is still outstanding six months after a customer's transaction, every commission from that customer is forfeited permanently, even after you fix it.

Applications have a clock too: if Luma has not accepted you within 30 days, the agreement treats the application as rejected.

What Luma's partner agreement rules out

The agreement is a general channel partner contract, and its restrictions are broader than most AI tool programs:

• No ads that compete with Luma's own advertising, including on its branded keywords.
• No cookie stuffing, pop-ups, masked referrers or fake redirects.
• No buying through your own link.
• No incentives to encourage purchases or signups.
• Leads must be new: anyone who was a customer, or in Luma's sales process, in the previous 60 days does not count.

Termination matters too. If you end the agreement without cause, your right to unpaid commission ends on that date. If Luma ends it without cause, it still pays on payments it recognises within 30 days.

Luma's first-year deal against CapCut and Fliki

Among the AI video programs we checked today, Luma sits in the middle. CapCut advertises up to 35% recurring on Pro subscriptions, gated to four countries. Fliki pays 30% for as long as the customer stays subscribed, on a short 30 day cookie.

Luma's 22% for one year is lower than both on paper. Its case rests on the credit top-ups and on demand: the PartnerStack listing shows about 1,220 partners and a "Hot" tag, so the product clearly converts for someone.

It suits creators who make AI video tutorials, film and animation channels, and anyone whose audience generates a lot of footage and will run through credits. It suits casual tool roundups less, since a one-year term rewards the customer who keeps spending.

How to join the Luma AI program

1. Open lumalabs.ai/affiliate, which redirects to Luma's PartnerStack portal, and apply.
2. Read the partner agreement linked on the portal, especially the forfeiture and branded keyword clauses.
3. If you have not heard back within 30 days, treat the application as rejected and follow up.
4. On approval, add your payment method and tax forms straight away, since six months without them forfeits commission permanently.
5. Check the cookie window in the PartnerStack dashboard and ask how credit top-ups are tracked.

Go to the official Luma AI program page