- Deal status Active
- Price $39
- Normally $39/mo
- Deal type Discount
On this page10 sections
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Moz Pro pricing at a glance
- Free trial
- 7 days
- Credits / usage
- Plan limits on keywords, crawl credits, and campaigns are easy to exceed, pushing users to upgrade sooner than expected
- Deal price
- $39
- Normally
- $39/mo
What is Moz Pro?
Moz Pro is a subscription SEO platform covering keyword research, rank tracking, site auditing, backlink analysis, and the well-known Domain Authority metric. The best confirmed Moz Pro discount is annual billing at roughly 20% off monthly pricing, dropping the Starter plan to about $39/month; no verified coupon code exists and annual plans lock you in for a full year.
If you are searching for a Moz Pro discount in 2026, the honest answer is that the only confirmed saving is annual billing, which cuts roughly 20% off monthly pricing and brings the Starter plan down to about $39 per month from $49. Moz does not offer a lifetime deal, and we found no verified coupon code that reliably works, so any single discount code you see should be treated as unconfirmed until tested at checkout. Before you commit to a full year, weigh the real limitations: Moz Pro runs a keyword database of about 1.25 billion entries against 10 billion at Ahrefs and 25 billion at SEMrush, and its rank tracking only refreshes weekly rather than daily. Moz remains genuinely useful for beginners thanks to its educational content and the widely recognized Domain Authority metric, but heavier users frequently outgrow it within 12 to 18 months. For active link building or larger campaigns, Ahrefs offers far more data for its price, while SEMrush adds PPC and content tools Moz simply does not have. Read the full breakdown below before locking into an annual plan. Moz also sells two separate paid products at their own prices: Moz Local (from $16 to $40 a month for listings and reputation management) and the Moz API (free for light use, then from $20 a month for developers pulling Moz data into their own tools). Cancelling any of the three is straightforward and no-questions-asked, though each is managed from a different billing screen, which we cover below.
Pros & Cons
Pros
- Annual billing delivers a real and confirmed saving of roughly 20% off monthly pricing, dropping Starter to about $39 per month for budget-conscious single-site owners.
- Moz Pro is strong for SEO education, with a respected blog, Whiteboard Friday videos, and a beginner-friendly community that helps new marketers learn fundamentals.
- Domain Authority and Page Authority remain widely recognized industry metrics, so reporting them to clients carries weight that newer tools cannot always match.
- The platform covers the core SEO workflow in one place, including keyword research, rank tracking, site auditing, and backlink analysis without juggling multiple tools.
- A 7-day free trial gives full access to the Medium plan, letting you test the real feature set before paying for any annual commitment.
Cons
- The keyword database is far smaller than Ahrefs and SEMrush, so users repeatedly report gaps finding long-tail and competitive keywords in niche industries.
- Rank tracking and the backlink index both update only weekly, which lags the daily and near real-time refresh cycles competitors offer at similar or higher price points.
- Plan limits on keywords, crawl credits, and campaigns are hit quickly, forcing upgrades and contributing to a documented pattern of users outgrowing Moz within two years.
- The interface is widely described as dated and harder to navigate than modern rivals, and some reviewers flag data accuracy gaps against Google Search Console.
- There is no PPC data, limited AI features, and no white-label reporting, so agencies and paid-search marketers must look to SEMrush, Ahrefs, or SE Ranking instead.
What It Does
- Keyword Explorer with volume, intent, and trends
- Link Explorer for backlinks and Domain Authority
- Site Crawl for technical SEO auditing
- Weekly rank tracking by location
- Competitive analysis and SERP review
- AI Visibility Dashboard on Medium plan and up
Moz Pro Lifetime Deal Tiers Compared
| Plan | Price | Type |
|---|---|---|
| Moz Pro Starter (annual) | ~$39/month billed yearly | ⭐ Best Available Saving |
| Moz Pro Starter (monthly) | $49/month | Subscription |
| Moz Pro Standard | $99/month | Subscription |
| Moz Pro Medium | $179/month | Subscription |
| Moz Pro Large (annual) | $239/month billed yearly | Subscription |
| Moz Pro Large (monthly) | $299/month | Subscription |
How It Compares to the Alternatives
| Plan | Price | Type |
|---|---|---|
| SE Ranking Essential | $48/month | Subscription |
| Mangools Growth | $39/month | Subscription |
| Ahrefs Lite | $129/month | Subscription |
| SEMrush Pro | $139.95/month | Subscription |
Who Should Buy This Lifetime Deal?
- SEO beginners who want strong educational content and the recognized Domain Authority metric
- Small single-site owners tracking a limited set of keywords each month
- Marketers who prefer a simple all-in-one platform over deeper data tools
Who Should Use Moz Pro but Not Buy This Deal?
- Active link builders and agencies should choose Ahrefs, whose 10 billion keyword database and near real-time backlink refresh outclass Moz on the data that matters.
- Marketers who need PPC, paid search, and content tools in one place should pick SEMrush, since Moz Pro covers organic SEO only.
- Budget freelancers should look at Mangools at $39 or SE Ranking at $48, which match Moz beginner features at a lower entry cost.
- Teams that need daily rank updates should avoid Moz, because its weekly-only tracking lags Ahrefs and SEMrush for time-sensitive campaigns.
Moz Pro in action
Moz Pro vendor check
- Domain Rating
- 91/100 Backlink authority
- In business since
- 1998
- Monthly visitors
- ~1146K Est. organic
- Ranks for
- 20,994 keywords Organic search
- Traffic value
- ~$1784K/mo Equivalent ad spend
- Security
- No known flags Google Safe Browsing
Domain Rating & traffic data by Ahrefs. Objective third-party data, not our opinion.
Lifetime Deal Savings Calculator
Work out whether a lifetime deal actually beats the subscription. Enter the monthly price of the tool you would replace and the one-time lifetime price. The single most important number is the break-even: how fast you recover the cost. Recovering it quickly is what protects you if the company shuts down later.
This lifetime deal pays for itself in 1 months and saves $2,301 over 5 years versus paying monthly.
Roughly 1 in 10 lifetime deal companies shut down within five years. Recovering your cost fast, and buying only tools you will use right away, is how you stay ahead of that risk. This is an estimate, not financial advice.
Frequently Asked Questions
- Moz Pro is worth it for a narrow group: SEO beginners and small single-site owners who value its educational content and the recognized Domain Authority metric. The annual discount of roughly 20% makes the Starter plan around $39 per month, which is reasonable for light use. However, for serious link building, agency work, or fast-moving campaigns, it is harder to justify. Its keyword database of about 1.25 billion entries trails Ahrefs at 10 billion and SEMrush at 25 billion, and rank tracking only updates weekly. Many reviewers on G2 report outgrowing Moz within 12 to 18 months, so factor in the likely cost of migrating to a bigger platform later before committing to a full year.
- Moz Pro does not advertise a traditional money-back refund window in the way lifetime-deal marketplaces do, since it is a subscription product. Instead it offers a 7-day free trial that gives full access to the Medium plan, valued at $179 per month, so you can test the platform before paying. The key risk is auto-renewal: the trial automatically charges your card unless you cancel at least 24 hours before it ends, according to pricing documentation on Tekpon. Annual plans also require a full-year commitment paid upfront to unlock the roughly 20% discount, so review the cancellation terms carefully before you subscribe rather than assuming you can get a prorated refund mid-term.
- Ahrefs beats Moz Pro on raw data and freshness, while Moz wins on price entry and beginner friendliness. Ahrefs runs a 10 billion keyword database versus Moz's 1.25 billion, refreshes its backlink index every 15 to 30 minutes against Moz's weekly schedule, and tracks more keywords on its entry plan. Moz counters with a lower starting price, the well-known Domain Authority metric, and a gentler learning curve supported by strong educational content. Ahrefs Lite starts at $129 per month compared with Moz Starter near $39 to $49, so the gap is also financial. For active link building or competitive research, Ahrefs is the stronger tool; for learning SEO on a single small site, Moz can be enough.
- The main limitations are data scale and speed. The keyword database of about 1.25 billion entries is much smaller than Ahrefs and SEMrush, making long-tail and niche keyword discovery harder. Rank tracking and the backlink index both refresh only weekly, not daily or in real time, which slows campaign analysis. Plan limits on keywords, crawl credits, and campaigns are easy to exceed, pushing users to upgrade sooner than expected. Reviewers also describe the interface as dated and occasionally report metric discrepancies against Google Search Console. Finally, Moz lacks PPC data, deep AI features, and white-label reporting, so agencies and paid-search marketers will find clear feature gaps compared with SEMrush, Ahrefs, and SE Ranking.
- Several groups should look elsewhere. Active link builders and agencies are better served by Ahrefs, whose larger backlink index and near real-time refresh outclass Moz on the data that matters most. Marketers who need PPC, paid search, and content marketing tools in one platform should choose SEMrush, since Moz covers organic SEO only. Budget-focused freelancers can get comparable beginner features for less from Mangools at $39 per month or SE Ranking at $48. Anyone running time-sensitive campaigns that need daily rank updates should avoid Moz because its tracking refreshes weekly. In short, if you expect to scale quickly or rely on deep data, Moz's documented outgrowth pattern makes it a poor long-term fit.
- Moz Local is a separate product from Moz Pro with its own pricing: Lite costs $20 a month (or $16 a month billed yearly at $199), Preferred is $30 a month ($24 a month billed yearly at $299), and Elite is $40 a month ($33 a month billed yearly at $399). Enterprise pricing is custom for businesses with 50 or more locations. Each physical location needs its own subscription, and optional Listings AI ($14/mo or $119/yr) and Reviews AI ($10/mo or $69/yr) add-ons cost extra on top of the base tier.
- The Moz API has a free tier limited to one request every 10 seconds and 50 rows per month, enough only for light testing. Paid plans start at Starter ($20 to $75 a month for 3,000 to 15,000 rows), Growth ($125 to $500 a month for 50,000 to 500,000 rows), Advanced (from $2,000 a month for 4 million rows), and Enterprise (from $10,000 a month for 40 million rows). Going over your monthly row limit costs extra per additional 1,000 or 10,000 rows depending on plan, so estimate real usage before choosing a tier.
- Moz's own cancellation policy states you can cancel your Moz Pro subscription or change plans at any time, no questions asked. Click your profile icon in the top right of moz.com, open Account & Billing, and select Cancel Moz Pro; this stops the next renewal but does not refund the current billing period. If you're on an annual plan to get the 20% discount, cancelling only prevents next year's charge, since the annual fee is paid upfront.
- Moz Local is billed and cancelled separately from Moz Pro. Moz Local subscriptions renew annually per location, and you turn off auto-renewal from that specific location's Profile page inside your Moz Local dashboard, not from the main Moz Pro billing menu. If you manage multiple locations, cancel each one individually, since every location is its own subscription.
- No general public coupon code for Moz Pro is confirmed to work reliably; most codes on coupon-aggregator sites are expired or unverified. Moz explicitly states it does not offer a student or academic discount. The one real, documented discount beyond the 20% annual-billing saving is for registered 501(c)(3) nonprofits, who can apply through Moz's nonprofit discount page. Moz Academy, Moz's free education platform, previously ran a promo code for free certification courses, but Moz has confirmed that promotion is no longer active, so treat any Moz Academy discount code you find online as expired.
- Moz Pro offers a 7-day free trial on the Medium plan, worth $179 a month, giving full access before you pay. There is no permanent free version of Moz Pro itself, but Moz does offer a separate free Moz Community account with limited access to MozBar, Keyword Explorer, and Link Explorer for basic backlink research. Watch the trial's auto-renewal: Moz charges your card automatically unless you cancel at least 24 hours before the 7 days end.
- Moz does not consistently run a dedicated Black Friday or Cyber Monday campaign the way many SaaS tools do. Some deal-tracking sites have reported short-lived seasonal promotions of up to 25 to 36% off in past years, but this is not guaranteed annually and no permanent seasonal code is confirmed. The saving you can count on year-round is the standard 20% discount for paying annually, so check moz.com directly during sales weeks rather than relying on third-party coupon sites.
- There's no fixed Moz-specific rate. Agencies typically build the roughly $99 to $299 monthly cost of a Moz Pro plan into a broader SEO retainer rather than billing it as a separate line item, then price deliverables like reporting, audits, and keyword tracking at their standard hourly or retainer rate. If you plan to resell raw ranking or backlink data directly, note that a Moz Pro subscription doesn't include commercial API resale rights; that requires a separate Moz API plan.
Is Moz Pro worth the money?
What is the refund policy for Moz Pro?
How does Moz Pro compare to Ahrefs?
What are the main limitations of Moz Pro?
Who should NOT buy Moz Pro?
How much does Moz Local cost?
What does the Moz API cost?
How do I cancel my Moz Pro subscription?
How do I cancel or stop auto-renewal on Moz Local?
Is there a working Moz coupon, student discount, or nonprofit discount code?
Does Moz Pro have a free trial or a free plan?
Does Moz run Black Friday or Cyber Monday sales?
What should I charge clients if I use Moz Pro for their SEO?
Official offer page
Pricing and terms on this page come from Moz Pro's own site. Always confirm the current offer at checkout before buying, since vendors change lifetime terms without notice.
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