Free Conversion Rate Calculator

Free No signup No data stored Unlimited use

Calculate conversion rate and reverse-plan the conversions, traffic and revenue impact required for a target rate.

Current conversion rateTarget conversionsTraffic requiredIncremental conversionsRevenue impactCSV export

Marketing performance calculator

Calculate Conversion Rate and Uplift

Use visitors and conversions from the same audience, page and period.

Your conversion analysis will appear here

Enter traffic, conversions, a target rate and conversion value.

Conversion rate is a foundational metric, but useful analysis also considers traffic quality, customer value and statistical uncertainty.

If you know the conversion target and expected rate, this tool calculates the required visitor volume.

Conversion Rate = Conversions ÷ visitors × 100

Website conversion example
Visitors	Conversions	Current rate	Target rate
25,000	750	3%	4%

How do you calculate conversion rate?

Divide conversions by visitors or sessions, then multiply by 100.

Should I use users or sessions?

Use the measure that matches your reporting standard and keep it consistent across comparisons.

How do I calculate conversions at a target rate?

Multiply traffic by the target conversion rate expressed as a decimal.

Does conversion uplift prove incremental revenue?

No. The revenue estimate assumes conversion value and traffic quality remain stable.