Free UTM Builder
Build a properly encoded campaign tracking URL from destination, source, medium, campaign, term and content parameters.
Build a Tracking URL
Enter the campaign values exactly as you want them reported in analytics.
Add a valid destination and the required UTM values.
How to Use the UTM Builder
Use a consistent naming convention
Choose lowercase source, medium and campaign values your team can recognize. Consistent names reduce fragmented reporting.
Test the final destination
Open the generated link and confirm that the page loads, existing query parameters remain intact and the campaign values appear correctly.
UTM Builder FAQs
What are UTM parameters?
They are URL query parameters used by analytics platforms to identify campaign source, medium, name, term and content.
Are values URL encoded?
Yes. The builder uses the browser URL API to encode values and preserve existing parameters.
Does the QR code send my URL elsewhere?
No. The QR image is created in the browser using a bundled QR library.