Free Negative Keyword Generator
This negative keyword generator builds a review-first negative keyword list for Google Ads and other paid search campaigns. Describe what you sell, who should see the ads and what you do not offer, and it returns suggestions grouped into seven themes in your chosen match type. It is free and needs no signup.
How to use the Negative Keyword Generator
Describe intended and excluded demand
Name the product, the target keywords you already bid on and the customer you want. Then list what you do not offer: jobs, training, free versions, DIY templates or locations you do not serve. Clear boundaries help the generator separate irrelevant searches from early-stage prospects.
Choose the match type for the list
Pick phrase, exact or broad match, and every suggestion comes back formatted for that type. Phrase match is the safer default for a new negative keyword list, because it blocks the phrase without catching unrelated queries that share a single word.
Review the seven groups
Suggestions arrive grouped as irrelevant intent, jobs, education, free seekers, research, support and competitor terms. Review risky groups separately. Competitor and research terms in particular deserve a check against your conversion data before you exclude them.
Turn the output into a negative keyword list
Download the CSV, remove anything that could block a buyer, then upload the rest as a shared negative keyword list in Google Ads or add it at the campaign level. Revisit the list each time you read the search terms report.
Measure the effect
After adding negatives, compare cost, click-through rate and conversions with the previous period. To judge whether the saved budget improves return, use the ROAS calculator or the PPC ROI calculator.
Negative Keyword Generator FAQs
What are negative keywords?
Negative keywords tell an ad platform which searches should not trigger your ads. Adding "jobs" as a negative to a CRM consulting campaign, for example, stops ads from showing to people searching for CRM jobs, so budget goes to searches that can convert.
How do I find negative keywords?
Start with the search terms report in Google Ads or Microsoft Advertising, which shows the real queries that triggered your ads. Add themes you know are irrelevant before launch, such as jobs, free or DIY queries. This generator covers the second step; the search terms report covers the first.
What is the difference between negative broad, phrase and exact match?
In Google Ads, a negative broad match keyword blocks searches that contain all of its words in any order. Negative phrase match blocks searches that contain the words in the same order. Negative exact match blocks only that exact search. Negative keywords do not expand to close variants, so add plurals and misspellings separately if needed.
Are all generated suggestions safe to add?
No. Review every term against your search terms data and campaign goals. A word that looks irrelevant, such as "free" or "template", can belong to a real buyer for some offers. The generator is told to leave out terms that could plausibly describe your intended customer, but you make the final call.
Should I add negative keywords at the campaign or account level?
Use account-level or shared negative keyword lists for exclusions that apply everywhere, such as jobs or careers. Use campaign or ad group negatives for exclusions that depend on the offer, and to stop your own campaigns competing for the same query.
Can negative keywords block good traffic?
Yes. Short or ambiguous negatives in broad match can suppress valuable queries. Prefer phrase or exact match for anything uncertain, and check impressions and conversions after adding a new list.
Is this negative keyword generator free?
Yes. It is free with no signup. Your inputs are sent to the AI model only when you submit, and the results can be copied or downloaded as CSV.