Search across 485 pages

Try a tool name, category, or "lifetime deal"

↑↓ navigate ↵ open Esc close
Buffer logo

Buffer

AI-enabled

Social Media Management

Buffer is a social media scheduler priced per connected channel rather than per seat, with a free forever tier for up to three channels and an AI assistant for drafting and repurposing posts.

  • #3 in Social Media Management
  • #98 of 120 overall
  • 1 page covers it
  • 23 ZPlatform Score

ABOUT BUFFER

Buffer's per-channel model is the cleanest fit for a creator with two or three accounts and the worst fit for an agency running dozens, where per-channel billing compounds fast. The free tier is a real product rather than a trial: three channels, ten scheduled posts each, refillable. Annual figures recorded here are the vendor's own per-channel rates; monthly rates render client-side.

OVERVIEW

Who is it for?
Solo creators and small teams who post to a handful of channels and want scheduling without an agency-grade platform.
Problem
Most social tools price by seat or by feature bundle, so someone running three channels pays the same as someone running thirty.
Solution
Buffer charges per connected channel, so cost tracks actual usage, and keeps a free forever tier for up to three channels with 10 refillable scheduled posts each. Essentials is 60 USD per channel billed yearly; Team is 120 USD per channel.
What makes it unique
Per-channel pricing that can be reduced again when a channel is dropped, plus one of the few genuinely permanent free tiers in the category.

KEY FEATURES

  • Per-channel pricing that scales up and down as channels are added or removed
  • Free forever tier for up to three channels
  • Unlimited scheduled posts per channel on paid tiers
  • AI assistant for drafting and repurposing posts
  • Engagement inbox and analytics
  • Public API

PRICING PLANS

Every published plan tier. Editorial reasoning about which one to buy lives on our reviews and best-of pages, not here.

Free

Free

Up to 3 connected channels with 10 scheduled posts per channel, refillable, and 3000 API requests per month.

Seats: 1

Essentials

$60.00/yr

Unlimited scheduled posts per channel and 7500 API requests per month. Priced per channel, 60 USD per channel billed yearly, saving two months against monthly billing.

Seats: 1

Team

$120/yr

Unlimited scheduled posts per channel with team collaboration. Priced per channel, 120 USD per channel billed yearly.

COMPANY

Publicly traded
No

Why Buffer ranks where it does

Position is earned from coverage across zPlatform, not from a launch date. Every figure below links to the page it came from.

#3 in Social Media Management of 6 tools #98 overall of 120 tracked
Vendor-verified verification tier ranks up to 88
23/100 ZPlatform Score
  • Editorial coverage 8/60
  • Verification freshness 15/15
  • Community votes 0/25

Covered across 1 zPlatform page

  • 1 best-of ranking

Repeat coverage of the same kind counts less each time, so a tool cannot climb by being name-dropped. The full list of pages is below.

Where ZPlatform covers Buffer

Ranked in

Best-of lists that rank this tool alongside others.

Sources

  1. Buffer pricing page - Pricing page · checked Sep 5, 2026

This profile answers what is Buffer?. For is it good? see any ZPlatform review. For which tool should I choose? see the relevant best-of ranking.