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Metricool

AI-enabled

Social Media Management

Metricool combines social scheduling with analytics and best-time-to-post recommendations, priced by number of brands managed, with a free tier allowing 20 scheduled posts a month and AI assistant credits on paid plans.

  • #4 in Social Media Management
  • #104 of 120 overall
  • 1 page covers it
  • 23 ZPlatform Score

ABOUT METRICOOL

Metricool's per-brand pricing is the inverse of Buffer's per-channel model, and it is the better shape for an agency: a client with six channels costs the same as a client with two. Prices are shown in euros or US dollars depending on region - the figures recorded here are the USD rates, with EUR running lower at 16 and 43 euros for the equivalent tiers.

OVERVIEW

Who is it for?
Freelancers and agencies managing several brands who want analytics and scheduling billed together rather than as separate products.
Problem
Scheduling tools report what was posted; analytics tools report what happened; running both means two subscriptions and no single view.
Solution
Metricool prices by number of brands managed and includes analytics, competitor tracking and best-time-to-post recommendations alongside scheduling. Starter covers 5 brands at 20 USD monthly; Advanced starts at 53 USD for 15 brands and scales to 50.
What makes it unique
Per-brand pricing rather than per-channel or per-seat, which suits an agency roster, plus analytics depth that usually sits in a separate product.

KEY FEATURES

  • Scheduling across major social networks plus Google Business Profile
  • Best-time-to-post recommendations from account data
  • Cross-network analytics and reporting
  • Competitor tracking
  • Brand-based pricing rather than per-channel
  • AI assistant credits on paid plans
  • Free tier at 20 scheduled posts per month

PRICING PLANS

Every published plan tier. Editorial reasoning about which one to buy lives on our reviews and best-of pages, not here.

Free

Free

Up to 20 scheduled posts per month for a single brand.

Seats: 1

Starter

$20.00/mo

Up to 5 brands at 20 USD per month, or up to 10 brands at 36 USD per month, with access to the Advanced Analytics add-on.

Advanced

$53.00/mo

Up to 15 brands at 53 USD, 25 brands at 85 USD, or 50 brands at 159 USD per month.

COMPANY

Publicly traded
No

Why Metricool ranks where it does

Position is earned from coverage across zPlatform, not from a launch date. Every figure below links to the page it came from.

#4 in Social Media Management of 6 tools #104 overall of 120 tracked
Vendor-verified verification tier ranks up to 88
23/100 ZPlatform Score
  • Editorial coverage 8/60
  • Verification freshness 15/15
  • Community votes 0/25

Covered across 1 zPlatform page

  • 1 best-of ranking

Repeat coverage of the same kind counts less each time, so a tool cannot climb by being name-dropped. The full list of pages is below.

Where ZPlatform covers Metricool

Ranked in

Best-of lists that rank this tool alongside others.

Sources

  1. Metricool pricing page - Pricing page · checked Sep 5, 2026

This profile answers what is Metricool?. For is it good? see any ZPlatform review. For which tool should I choose? see the relevant best-of ranking.