Leonardo AI
AI-firstAI Image Generation
Leonardo AI is a generative image and video platform aimed at concept artists, game designers, and marketing teams - with fine-tuning support and a strong style-consistency workflow.
ABOUT LEONARDO AI
OVERVIEW
- Who is it for?
- Concept artists, game designers, and marketing teams that need brand-consistent generative image and video assets with custom fine-tuned models.
- Problem
- Generic image models make style consistency across a campaign or character sheet hard, and teams that need brand-specific looks have to iterate constantly or find another tool.
- Solution
- Leonardo AI runs Phoenix and Flux models with custom training on user reference images, a real-time Canvas for prompt-to-image sketching, Motion image-to-video, 3D texture generation, Alchemy and PhotoReal rendering pipelines, and an Elements system for composable styles. Free through paid tiers up to team plans.
- What makes it unique
- Custom fine-tuned model training on user images for brand style consistency, Elements system for composable style modifiers, 3D texture generation for game and product assets, and first-class API access. Now a Canva company.
KEY FEATURES
- Phoenix and Flux fine-tuned image generation models
- Custom model training on user-uploaded reference images
- Real-time Canvas for prompt-to-image sketch iteration
- Motion (image-to-video) generation
- 3D texture generation for game and product assets
- Alchemy and PhotoReal rendering pipelines for higher fidelity
- Prompt Magic prompt-adherence enhancement
- Image-to-image with structural and style controls
- Elements system for composable style modifiers
- Community feed and shared model library
PRICING PLANS
Every published plan tier. Editorial reasoning about which one to buy lives on our reviews and best-of pages, not here.
Free
Free tier with daily token allowance for casual creators.
Seats: 1
Essential
Daily hobbyist plan with basic settings and personal collections.
Seats: 1
Premium
Semi-professional plan with higher tokens and simultaneous generations.
Seats: 1
Ultimate
Highest solo tier with relaxed unlimited generations on select models.
Seats: 1
Team Starter
3-seat team plan at 24 USD per seat with 75000 shared tokens.
Seats: 3
Team Growth
3-seat team plan at 48 USD per seat with 180000 shared tokens.
Seats: 3
COMPANY
- Founded
- 2022
- Headquarters
- Sydney, Australia
- Founders
- JJ Fiasson, Christopher Gillis, Jachin Bhasme, Peter Runham, Sami Ede, Ethan Smith
- Funding
- $47M Series A (2023)
- Publicly traded
- No
Where ZPlatform covers Leonardo AI
Recommended for
Rankings where ZPlatform recommends this tool for a specific purpose.
- 61 Best Free AI Image Generators in 2026 (Tested and Ranked) - Creative Control and Fine-Tuning
Ranked in
Best-of lists that rank this tool alongside others.
Sources
- Leonardo AI homepage - Homepage · checked Aug 29, 2026