Bing Webmaster Tools
SupportingSEO Tools
Bing Webmaster Tools is Microsoft's free SEO and GEO console for tracking Bing search and Copilot answer performance, submitting URLs, auditing technical issues, and researching keywords.
ABOUT BING WEBMASTER TOOLS
Bing Webmaster Tools is Microsoft's free counterpart to Google Search Console,
covering Bing search and Copilot answer performance data alongside a suite of
diagnostic and submission tools. It exposes a REST API (the legacy SOAP and
POX endpoints retire on August 31, 2026) for automated URL submission and
data pulls, which makes it directly relevant to AI-era SEO workflows even
though the tool itself is not AI-first.
OVERVIEW
- Who is it for?
- SEO professionals, technical SEOs, and site owners tracking Bing search and Copilot answer performance.
- Problem
- Sites need visibility into Bing search rankings, indexing status, backlinks, and technical SEO issues, but most SEO stacks only cover Google.
- Solution
- Free Microsoft console that reports clicks, impressions, and positions across Bing search and Copilot answers, and adds Site Scan, backlinks, keyword research, URL submission, sitemap and robots.txt tools, and REST APIs.
- What makes it unique
- Native access to Bing search and Copilot answer data on a free tier that covers every feature, plus a URL Submission API and WordPress plugin for instant indexing.
KEY FEATURES
- Bing search performance dashboard with clicks, impressions, and positions
- SEO and GEO reports with aggregated error counts across the site
- Site Scan on-demand technical SEO audit
- Backlinks report with referring pages, domains, and anchor texts
- Keyword research with search volumes and related queries
- URL Submission API for instant indexing
- WordPress URL Submission plugin
- Mobile Friendliness testing tool
- Sitemaps submission and monitoring
- Robots.txt tester
- Crawl control and diagnostic tools
- REST APIs for programmatic access
PRICING PLANS
Every published plan tier. Editorial reasoning about which one to buy lives on our reviews and best-of pages, not here.
Free
Free
Full access to all Bing Webmaster Tools features including reports, Site Scan, Backlinks, Keyword Research, and the URL Submission API. No paid tier.
COMPANY
- Founded
- 1975
- Headquarters
- Redmond, Washington
- Founders
- Bill Gates, Paul Allen
- Publicly traded
- Yes
Where ZPlatform covers Bing Webmaster Tools
Ranked in
Best-of lists that rank this tool alongside others.
Mentioned in
Passing mentions in guides and other posts.
Sources
- Bing Webmaster Tools about page - Homepage · checked Aug 29, 2026
- Bing Webmaster API documentation - Documentation · checked Aug 29, 2026