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Semrush

AI-enabled

SEO Tools

Semrush is a full-stack SEO, competitive research, and PPC platform used primarily by agencies and in-house SEO teams.

ABOUT SEMRUSH

Semrush is an SEO, competitive-research, and PPC platform with keyword research, site audits, rank tracking, backlink monitoring, and content-marketing modules bundled in a single subscription. ZPlatform's hands-on testing appears in the Best SEO Tools ranking.

OVERVIEW

Who is it for?
SEO agencies, in-house SEO teams, and PPC marketers running competitive research at scale.
Problem
Keyword research, competitor analysis, site audits, backlink monitoring, rank tracking, and PPC intelligence are usually spread across several point tools, which fragments reporting and workflows.
Solution
A single subscription covering keyword research with country-level volume, competitor domain and content analysis, backlink analytics with disavow management, site audits including Core Web Vitals, position tracking with daily updates, and PPC keyword and ad monitoring.
What makes it unique
One of the widest SEO plus PPC feature footprints on the market, with a Content Marketing platform, Social Media dashboard, Local SEO listings, and Semrush AI for AI Overviews and generative AI mention tracking. Publicly traded, founded 2008 in Boston. Pro plan from 139.95 USD per month.

KEY FEATURES

  • Keyword research with global and country-level volume
  • Competitor domain and content analysis
  • Backlink analytics with disavow file management
  • Site audits covering technical SEO and Core Web Vitals
  • Position tracking with daily rank updates
  • Content marketing platform including SEO Writing Assistant
  • Social media dashboard, scheduler, and analytics
  • PPC keyword research and competitor ad monitoring
  • Local SEO with listings management
  • Semrush AI (AI Overviews tracking, generative AI mentions)

PRICING PLANS

Every published plan tier. Editorial reasoning about which one to buy lives on our reviews and best-of pages, not here.

Pro

$140/mo

Entry SEO plan with 5 projects, 500 keywords to track, and 100k SEO Ideas Units per month.

Guru

$250/mo

15 projects, 1500 keywords to track, content marketing toolkit, and historical data.

Business

$500/mo

40 projects, 5000 keywords to track, API access, Share of Voice, and PLA analytics.

Enterprise

Contact sales

Custom limits, dedicated support, contact sales for pricing.

COMPANY

Founded
2008
Headquarters
Boston, Massachusetts
Founders
Oleg Shchegolev, Dmitry Melnikov
Publicly traded
Yes

AFFILIATE PROGRAMME

Commission
$200 per new subscription plus $10 per new trial
Network
Impact

Where ZPlatform covers Semrush

Recommended for

Rankings where ZPlatform recommends this tool for a specific purpose.

Ranked in

Best-of lists that rank this tool alongside others.

Featured in

Substantial standalone coverage - not a numbered ranking.

Mentioned in

Passing mentions in guides and other posts.

Mentioned across 10 additional ZPlatform resources.

Sources

  1. Semrush plans and pricing - Pricing page · checked Aug 29, 2026
  2. Semrush homepage - Homepage · checked Aug 29, 2026
  3. Semrush developer API documentation - Documentation · checked Aug 29, 2026

This profile answers what is Semrush?. For is it good? see any ZPlatform review. For which tool should I choose? see the relevant best-of ranking.